In this episode, Colton Medlin shares his journey from demo guy to Ferris All In Lawn Equipment dealer. He opens up about the challenges of launching his dealership, the learning curve of small business ownership, and the importance of strong customer relationships. Colton emphasizes being personable, building brand identity, and going "all in" on your business.

He and Brandon Brubacher dive into key topics in the outdoor power equipment industry—investing in the right gear, managing dealer brands, and adapting to electric mowers. They also touch on brand partnerships, social media strategies, and balancing business with personal life. This episode offers real insights into entrepreneurship, networking, and growing a business in the evolving lawn care industry.

Takeaways:

• Colton transitioned from a demo guy to a dealer due to a unique opportunity.
• He emphasizes the need for a strong brand identity with 'All In Lawn Equipment'.
• Customer relationships are key to business growth.
• Entrepreneurship demands constant availability and dedication.

Whether you're just starting out or looking to level up your landscaping game, this one’s full of useful insights—and a few laughs.

Other Links:

Colten’s Instagram: @Coltonmedlinallinlawnequipment
👨‍🌾 Stripe Life Canada: @stripelifecanada
🌿 Hodder Landscaping: @hodderlandscaping
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