If you are easily offended, then maybe you shouldn't watch this. In this world, it doesn't matter how much you think you are worth or how much your mother tells you you are worth. You are owed nothing and that's exactly why you need to prove your value. "You are paid for the value you add, not for the value that you are."

In this episode, we talk about…

• The skewed vision of value that most people have
• 2 real reasons why people buy
• Proving your value by operating with speed
• Dealing with someone who has pain in their future
• Tapping into pleasure right now and in the future
• Selling your benefits vs. your features
• Knowing that customers don't know what they don't know
• Formulating your big 3 that separates you from your competitors

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

To get on the waiting list for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com before November so you can get the program for $79.99 instead of $149.99 because you listened to this podcast.

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