The Startup CPG Podcast

#77 Making a deal on Shark Tank with wildwonder's Rosa Li


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In case you missed it, long-time Startup CPG community member wildwonder just aired on Shark Tank, and today, Founder Rosa Li joins us to share all the details! You don’t need to pre-watch the episode to enjoy the conversation, but I definitely recommend giving Season 14, Episode 11 a watch to see Rosa make a $500,000 deal with Tony Xu, guest Shark and Founder of Door Dash.

Listen in as Rosa shares about:

  • The process of applying for Shark Tank
  • How recording day works
  • The timing from recording to airing and how she and her team prepped
  • The details of the deal made on air and the post-show diligence process
  • How wildwonder sales grew post-airing
  • Why she was hoping for a deal with Tony Xu and how wildwonder hopes to leverage the DoorDash relationship
  • And more!


We recorded this conversation less than 1 week after the episode aired on ABC and Hulu, so this is hot of the press!

Episode Links:

  • wildwonder website & IG/Tiktok handle @drinkwildwonder
  • Rosa’s LinkedIn
  • Watch Season 14, Episode 11 on Amazon


Show Links:

  • Join the Startup CPG Slack community (10K+ members and growing!)
  • Follow @startupcpg
  • Visit host Jessi's Linkedin or website
  • Questions or comments about the episode? Email Jessi at [email protected]
...more
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