The Startup CPG Podcast

#78 Forij adventures: meeting customers on land, air, sea, and online with Parker Olson


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If you’ve been on LinkedIn in the last year, chances are you’ve seen pictures of a green van making it’s way around the country, spreading the good word about Forij. I was lucky enough to meet up with founder Parker Olson when he came through Portland in the Forij van, and I think it’s the only time I’ve been elated to received food from a stranger out of a van. Forij’s first product line is a functional granola that’s low sugar, crispy, delicious and also packed with the power of mushrooms. Parker’s energy and creativity are unparalleled, and I’m excited today for you to be inspired by his journey so far.

Listen in as Parker shares about:

  • Stories featuring airplane competitions, swimming and driving to customers, and a night in jail as an alleged pirate.
  • Exciting new launches in select Kroger banners and Sprouts Farmers Market
  • How to find another person named Jarred who also wants to live in a green van and drive around the country
  • International opportunities Parker’s evaluating
  • Forij’s new digital product suite
  • And more!


And on the digital product note - Parker’s team gave me access to the digital part of their 30 Day Brain Power Up Program, and it’s been really fun. I’m over two weeks in, and I look forward to each day’s challenge. I’m excited to see what else the Forij team develops in this area!

Episode Links:

  • Forij website & IG @forij.co
  • Parker’s LinkedIn
  • Forij’s 30-Day Brain Power-Up Program
  • Brands mentioned: Monterey Mushrooms, Ryze Superfood Coffee, Neptune Snacks


Show Links:

  • Join the Startup CPG Slack community (10K+ members and growing!)
  • Follow @startupcpg
  • Visit host Jessi's Linkedin or website
  • Questions or comments about the episode? Email Jessi at [email protected]
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