The Startup CPG Podcast

#78 Forij adventures: meeting customers on land, air, sea, and online with Parker Olson


Listen Later

If you’ve been on LinkedIn in the last year, chances are you’ve seen pictures of a green van making it’s way around the country, spreading the good word about Forij. I was lucky enough to meet up with founder Parker Olson when he came through Portland in the Forij van, and I think it’s the only time I’ve been elated to received food from a stranger out of a van. Forij’s first product line is a functional granola that’s low sugar, crispy, delicious and also packed with the power of mushrooms. Parker’s energy and creativity are unparalleled, and I’m excited today for you to be inspired by his journey so far.

Listen in as Parker shares about:

  • Stories featuring airplane competitions, swimming and driving to customers, and a night in jail as an alleged pirate.
  • Exciting new launches in select Kroger banners and Sprouts Farmers Market
  • How to find another person named Jarred who also wants to live in a green van and drive around the country
  • International opportunities Parker’s evaluating
  • Forij’s new digital product suite
  • And more!


And on the digital product note - Parker’s team gave me access to the digital part of their 30 Day Brain Power Up Program, and it’s been really fun. I’m over two weeks in, and I look forward to each day’s challenge. I’m excited to see what else the Forij team develops in this area!

Episode Links:

  • Forij website & IG @forij.co
  • Parker’s LinkedIn
  • Forij’s 30-Day Brain Power-Up Program
  • Brands mentioned: Monterey Mushrooms, Ryze Superfood Coffee, Neptune Snacks


Show Links:

  • Join the Startup CPG Slack community (10K+ members and growing!)
  • Follow @startupcpg
  • Visit host Jessi's Linkedin or website
  • Questions or comments about the episode? Email Jessi at [email protected]
...more
View all episodesView all episodes
Download on the App Store

The Startup CPG PodcastBy Startup CPG

  • 5
  • 5
  • 5
  • 5
  • 5

5

565 ratings


More shows like The Startup CPG Podcast

View all
Shopify Masters by Shopify

Shopify Masters

377 Listeners

The Knowledge Project with Shane Parrish by Shane Parrish

The Knowledge Project with Shane Parrish

2,661 Listeners

Taste Radio by BevNET Inc.

Taste Radio

203 Listeners

Founders by David Senra

Founders

1,970 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,233 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,986 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,394 Listeners

My First Million by Hubspot Media

My First Million

2,640 Listeners

Acquisitions Anonymous - #1 for business buying, selling and operating by Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley

Acquisitions Anonymous - #1 for business buying, selling and operating

241 Listeners

Acquiring Minds by Will Smith

Acquiring Minds

250 Listeners

CPG Vibes by Gavin Konkel & Wade Yenny

CPG Vibes

409 Listeners

CPG Week by BevNET & Nosh by Nosh

CPG Week by BevNET & Nosh

25 Listeners

OPERATORS by OPERATORS

OPERATORS

45 Listeners

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs by Chris Koerner

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

177 Listeners

Moneywise by Hampton

Moneywise

650 Listeners