After 8 years and 345 episodes, what does it really take to build a sustainable B2B podcast?

In this milestone episode, co-hosts Amy Woods and Hayley Evans reflect on The Content 10x Podcast’s 8-year journey. Hayley asks Amy to share her 8 most important lessons learned from 8 years of consistent podcasting.

Amy reveals how the podcast started with clear goals; to build authority, establish thought leadership, and understand what Content 10x’s clients experience with their own podcasts. But as she shares in this conversation, it’s evolved into something much more significant. 

This episode explores the realities of long-term content creation, from the critical importance of consistency to why repurposing has been essential for survival.

Amy also shares the challenges, the unexpected benefits, and what it really takes to maintain quality content production year after year.

Find out:

• Why Amy believes the podcast wouldn’t have survived 8 years without repurposing
• The reason Content 10x moved from weekly to biweekly episodes
• How “random acts of content” kill momentum and what to do instead
• Why a podcast is never just about content creation and the unexpected benefits
• How podcasting opened doors to speaking opportunities and partnerships
• Why maintaining high quality standards matters more than frequency
• The value of embracing and adapting to change
• Why investing in specialists beats trying to do everything yourself
• How podcasting became an unexpected L&D tool for professional growth

Important links & mentions:

• Blog post: https://www.content10x.com/345
• How to Win at AI Gen AI Search with Christopher Penn: https://www.content10x.com/310
• Learn more about The Content10x or book a call: https://www.content10x.com/services/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• Content 10x: https://www.content10x.com/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter