More than two million apps are available in the Google Play store and 1.8 million in the Apple app store. With so many apps, how can indie and enterprise developers get their apps noticed and connect with users? If people can’t find your app, all your efforts are wasted. It's all about app discovery.

Today’s guest is Scott Tomkins, senior vice president of Digital Turbine. He describes how to get your app noticed—what to do and what tools to use.

• What’s working and what’s not? Putting app in an app store and hoping it’s noticed vs. putting creative campaigns and marketing budget behind it to get noticed

• Email Scott Tomkins

“The main goal they’re trying to solve is: How do I get my app onto someone’s phone?”

“You need to put some creative campaigns and most likely some marketing budget behind it to really get your app noticed.”

“The biggest concept that people miss is updating their apps to keep consumers engaged.”

“Branding is a giant factor in keeping people knowing who you are and what you do.”

• App industry marketplace