The past eight months have been an unprecedented time of disruption in Canada. The COVID-19 pandemic has affected everything from how we work, learn, and shop to how we travel, entertain ourselves, and obviously, take care of ourselves when we get sick. Businesses have been forced to adapt almost overnight or close. Entire industries have been forced to pivot, and supply chains around the world have been strained or severed completely.

It’s against that backdrop that the RBC Thought Leadership Team released a document back in May called “8 Ways COVID Will Disrupt the Economy and Transform Every Business,” to give people a little guidance in these tumultuous times. But it’s clear now that the effects of COVID are here for the long-haul, which is why RBC’s experts and analysts have come together again to update their perspectives based on the very latest trends and data.

On this episode of RBC Disruptors, host John Stackhouse discusses the newly-updated report with one of the members of the RBC Thought Leadership Team who helped write it, Strategist Theresa Do. They’ll also hear from special guests, including the CEO of the Toronto Symphony Orchestra, Matthew Loden, Juno Award-winning singer/songwriter Jill Barber, the global head of public relations for Expedia, Nisreene Atassi, and influential sports marketer Mary De Paoli, who also happens to be an Executive Vice President and Chief Marketing Officer at RBC. Join them, for a fascinating exploration of COVID’s ongoing impact on the economy, and on our lives in general.

You can read the full, updated ‘8 Ways’ report here: www.rbc.com/8trends. You’ll also hear John refer to another RBC podcast, the “10 Minute Take.” You can find that episode at thoughtleadership.rbc.com/can-pro-sports-stage-an-epic-comeback/. The Toronto Symphony Orchestra’s COVID-related update is here: www.tso.ca/covid19, and you can listen to Jill Barber’s latest album here: www.jillbarber.com/. Nisreene Atassi is also the host of Expedia’s “Out Travel the System”, which you can find wherever you download podcasts.

 

RBC Disruptors is created by the RBC Thought Leadership group of RBC, and does not constitute a recommendation for any organization, product, or service. It is produced and recorded by JAR Audio. For more RBC Disruptors content, like and subscribe wherever you get your podcasts, and visit the Thought Leadership page at rbc.com

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