Turning a time of difficulty into a season of transformation seems to be today’s guest, Dede Raad’s (perhaps better known as DressUpButtercup), superpower. 

After being laid off from her job in oil + gas back in 2015, Dede began sharing personal life updates on what was, back then, the unpaved industry of blogging. Since that time, Dede has grown her community to over 1 *million* followers on Instagram, was named a top creator by Forbes' 'Fortune Creator 25' list, collaborated with Vince Camuto on their first ever influencer collection and created a top tier talent management agency, Trend, with her husband, Ted.

But there is so much more than meets the eye with this trendsetting content creator. Growing up with immigrant parents, Dede knew all too well what it felt like to have a story others couldn’t relate to. And this, she vulnerably says, is her reason and purpose behind sharing so transparently on the internet today.

Tune into this inspirational conversation to hear:

• Exactly how Dede began in the influencer space after being laid off from her 9-5
• Dede’s amazing mindset of gratitude that has helped her process the grief of losing both parents
• How to focus on your calling to make your dreams a reality
• The story behind her highschool romance turned marriage and now 3 children
• How Mallory and Dede are in their chicken era

Dede is truly one of a kind and her story is sure to inspire you into action - as well as encourage you to hug your loved ones a little closer today.

Follow Dede here: https://www.instagram.com/dressupbuttercup/

Resources chatted about in the episode:

Electric Picks Highlight:

https://www.instagram.com/stories/highlights/18059788705541537/?hl=en

Volare:

https://volare.fitness/

Poppy Kids:

https://poppykidsco.com/

POPS Polos:

https://www.instagram.com/popspolos?igsh=MzRlODBiNWFlZA%3D%3D

Vince Camuto:

https://www.vincecamuto.com/en/us/browse/dress+up+buttercup?cm_mmc=paid_OG_FY23_GOOG_PDSRCH_Brand_RTN_Brand_BOF_EVG_Core__18516839666|159933757653|694106182776&utm_source=google&utm_medium=cpc&gad_source=1&gclid=Cj0KCQjwwYSwBhDcARIsAOyL0fg721hFVxf50eidBVTkSYARFnrDPUacwGSi2Jj7ELIN7wsU7oyTQQkaAmDsEALw_wcB

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