In Programme 8 of the current series of Strictly Come Dancing, Rose Ayling-Ellis, the programme’s first deaf contestant, did something very powerful. Midway through the routine, the music fell silent… and Rose and Giovanni continued dancing as though along to the music. In this beautiful moment, Rose gave her audience an insight into what she experiences when she dances. In this episode Rob explores ways charities can create their own powerful ‘aha’ moments. When you meet donors and potential partners, or when you organise events, how can you (appropriately) create these moments? To give you some ideas, Rob shares examples of three different charities doing this successfully, as well as some fascinating research into how story-telling enhances results. If you’d like to get in touch or share this episode with other charities, THANK YOU VERY MUCH! You can find Rob on Linked In or on twitter I am @woods_rob. And you can find lots more free resources, training courses and the Bright Spot Members Club, on our website, www.brightspotfundraising.co.uk.