Today I'm joined by Eric Min, co-founder and CEO of Zwift — a fitness company born out of gaming where users ride and run in virtual worlds.

In this episode, Eric shares the key insights that led him to start Zwift. We discuss the company's plan to launch a smart bike and other connected equipment, including a rower. And Eric explains why Zwift hopes to make virtual cycling an Olympic sport.

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Eric Min is the Zwift CEO and Co-Founder at Zwift, the online fitness company born from gaming.

Launched in 2014, Zwift has grown to see over 3.4 million accounts registered with the platform. The company achieved Unicorn Status in 2020, following a $450M funding round, led by KKR. Utilizing massively multiplayer online (MMO) gaming technology, Zwift brings the outdoor experience indoors blending mass participation events, competition and social connections in immersive 3D environments, ripe for exploration.

Working in partnership with the World Cycling Governing Body (the UCI), Zwift hosted the first UCI Cycling Esports World Championships in 2020. In the same year, Zwift also hosted the first Virtual Tour de France in July for both men and women.

In collaboration with the UCI, Zwift will be one of the five sports – alongside rowing, baseball-softball, sailing and motor sport – on the programme of the inaugural edition of the Olympic Virtual Series, a new virtual event launched by the International Olympic Committee (IOC).

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