It’s one thing to help your supporters / donors understand important issues intellectually, but some fundraisers find creative ways to help their audience connect at a deeper level too. On his courses and Bright Spot Members Club, Rob describes various ways you can create inspiring WOW moments. Within these, one type of special moment is where you help them gain deeper insight. In this episode Rob explores ways charities can create experiential moments for their supporters and offers advice to help you do this in practice. He covers using props; how to prevent your bold idea feeling like a gimmick; and tips to help you find your equivalent to the successful examples he shares. If you’d like to get in touch or share this episode with your colleagues and other charities, THANK YOU! You can find Rob on Linked In or on twitter he is @woods_rob. And you can find lots more free resources, training courses and our training and inspiration club, the Bright Spot Members Club on our website, www.brightspotfundraising.co.uk.