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811: Going Out-Of-Network: 3 Marketing Considerations – Eric Hubbard
Do you tell yourself you can't go out-of-network? If you do, stop! You can, and today’s guest will teach you how. Kirk Behrendt brings in Eric Hubbard, a master marketer and founder of Pain-Free Dental Marketing, to help you be paid more to work less. If you're tired of the long hours, dealing with insurance, and less-than-ideal patients, listen to Episode 811 of The Best Practices Show!
Learn More About Eric:
More Helpful Links for a Better Practice & a Better Life:
Episode Resources:
Main Takeaways:
Snippets:
0:00 Introduction.
1:37 Eric’s background.
3:45 Why this is an important topic.
7:11 Do this before exiting insurance plans.
13:54 Look at the comprehensive patient experience.
16:47 What is your system for asking for referrals?
20:13 How are you demonstrating excellence?
23:49 Also invest in the small things.
27:52 Where and how to spend money in marketing.
32:36 Differentiation, explained.
36:16 Final thoughts.
38:00 More about Pain-Free Dental Marketing.
Eric Hubbard Bio:
Before founding Pain-Free Dental Marketing, Eric Hubbard started his career in the corporate world. He built his marketing foundation at Procter and Gamble, where he mastered the art of aiming messages directly at the company’s highest-value patients.
Years later, Eric’s hometown dentist became interested in marketing strategies to save his dwindling practice. He became Eric’s first client, kicking off his marketing agency where he and his team have been helping practices grow ever since.
4.8
6969 ratings
811: Going Out-Of-Network: 3 Marketing Considerations – Eric Hubbard
Do you tell yourself you can't go out-of-network? If you do, stop! You can, and today’s guest will teach you how. Kirk Behrendt brings in Eric Hubbard, a master marketer and founder of Pain-Free Dental Marketing, to help you be paid more to work less. If you're tired of the long hours, dealing with insurance, and less-than-ideal patients, listen to Episode 811 of The Best Practices Show!
Learn More About Eric:
More Helpful Links for a Better Practice & a Better Life:
Episode Resources:
Main Takeaways:
Snippets:
0:00 Introduction.
1:37 Eric’s background.
3:45 Why this is an important topic.
7:11 Do this before exiting insurance plans.
13:54 Look at the comprehensive patient experience.
16:47 What is your system for asking for referrals?
20:13 How are you demonstrating excellence?
23:49 Also invest in the small things.
27:52 Where and how to spend money in marketing.
32:36 Differentiation, explained.
36:16 Final thoughts.
38:00 More about Pain-Free Dental Marketing.
Eric Hubbard Bio:
Before founding Pain-Free Dental Marketing, Eric Hubbard started his career in the corporate world. He built his marketing foundation at Procter and Gamble, where he mastered the art of aiming messages directly at the company’s highest-value patients.
Years later, Eric’s hometown dentist became interested in marketing strategies to save his dwindling practice. He became Eric’s first client, kicking off his marketing agency where he and his team have been helping practices grow ever since.
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