811: Going Out-Of-Network: 3 Marketing Considerations – Eric Hubbard

Do you tell yourself you can't go out-of-network? If you do, stop! You can, and today’s guest will teach you how. Kirk Behrendt brings in Eric Hubbard, a master marketer and founder of Pain-Free Dental Marketing, to help you be paid more to work less. If you're tired of the long hours, dealing with insurance, and less-than-ideal patients, listen to Episode 811 of The Best Practices Show!

Learn More About Eric:

• Follow Pain-Free Dental Marketing on Instagram: https://www.instagram.com/painfree_dentalmarketing
• Learn more about Pain-Free Dental Marketing: https://www.painfreedentalmarketing.com

More Helpful Links for a Better Practice & a Better Life:

• Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listen
• Join The Best Practices Association: https://www.actdental.com/bpa
• Join ACT’s To The Top Study Club: https://www.actdental.com/ttt
• See the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/event
• Get The Best Practices Magazine for free: https://www.actdental.com/magazine
• Please leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218

Episode Resources:

• Watch the video version of Episode 811: https://www.youtube.com/@actdental/videos
• Read Traction by Gino Wickman: https://benbellabooks.com/shop/traction

Main Takeaways:

• If you don't have a solid admin team culture, you are not ready to go out-of-network.
• Demonstrate to patients that your excellence is beyond just “being a good dentist”.
• Keep your social media and website updated. This is where patients always look.
• View everything about your practice through the eyes of your patients.
• Be curious about your patients. Engage in meaningful dialogue.
• Get rid of your self-limiting beliefs. You can go out-of-network!
• Seeing more patients does not mean you earn more money.
• Invest in your practice — even in the smallest of ways.

Snippets:

0:00 Introduction.

1:37 Eric’s background.

3:45 Why this is an important topic.

7:11 Do this before exiting insurance plans.

13:54 Look at the comprehensive patient experience.

16:47 What is your system for asking for referrals?

20:13 How are you demonstrating excellence?

23:49 Also invest in the small things.

27:52 Where and how to spend money in marketing.

32:36 Differentiation, explained.

36:16 Final thoughts.

38:00 More about Pain-Free Dental Marketing.

Eric Hubbard Bio:

Before founding Pain-Free Dental Marketing, Eric Hubbard started his career in the corporate world. He built his marketing foundation at Procter and Gamble, where he mastered the art of aiming messages directly at the company’s highest-value patients. 

Years later, Eric’s hometown dentist became interested in marketing strategies to save his dwindling practice. He became Eric’s first client, kicking off his marketing agency where he and his team have been helping practices grow ever since.