It's one of our favorite weeks of the year: Launch Week! 🎉 As beautiful as our Simplified Planners and products are, we get that you may be wondering: Why use a paper planner in a digital world? We're glad you asked! Emily put on her research cap to find out—and what she discovered will absolutely floor you. Today Emily's sharing four ways that paper planners can help you streamline your life at work and at home. Because it turns out, working on paper is kind of like a superpower for your brain (because it helps your brain remember more, minimize distraction, and even enhance creativity!). And couldn't we all use these superpowers every now and again?

(PS: don't forget to find your new Simplified favorite when the new collection drops on Friday 9/16, over at emilyley.com!)

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