HEIR raised $10.6M from Thrive Capital for their consumer-facing community platform for athletes to connect with fans — as well as other lines of business, including an entertainment studio, AI tech, and consumer products.

Prior to co-founding HEIR alongside Jeffrey Jordan and Daniel George, Jeron Smith was the CMO for Steph Curry’s brand and co-founder of Unanimous Media. He also worked at Nike and the White House. 

HEIR recently released their newest AI product PersonaPro. 

Chapters:

(01:30) College athlete to sports executive

(06:30) Endorsement to enterprise

(9:00) Creating community

(11:50) PersonaPro

(14:25) Creating fan engagement

(16:45) Web3 is the future

(22:15) Trends to watch in sports

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Jeron Smith:

Website: https://www.heir.app/

LinkedIn: https://www.linkedin.com/in/jeron-smith-7581819/

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Andrew Petcash:

🏠 Website: https://profluence.com

🎙 Podcast: https://profluence.com/podcasts/

🐣 Twitter: https://twitter.com/andrewpetcash

🕺 TikTok: https://www.tiktok.com/@andrewpetcash

📸 Instagram: https://instagram.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/

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