In this candid solo episode, I tackle the gatekeeping creeping into the low/no space, particularly around big alcohol brands releasing alcohol-free options. After receiving pushback for sharing Heineken's expansion news, I'm setting the record straight: there's no "right way" to be a mindful drinker. Whether you prefer mainstream alcohol-free beers or artisanal botanical concoctions, what matters is making intentional choices that serve you. Mainstream brands offer accessibility, affordability and familiarity that many people need. While I'll always champion independent brands too, this episode is my passionate reminder that everyone deserves a seat at the mindful drinking table—no justification required.

0:00 How Heineken 0.0 started it
2:11 I don't care what you drink
2:57 Big Alcohol AND Independent Brands
4:11 Not all good / Not all bad
6:24 Finding What Works For You: Supermarket sweep
7:25 It's not a competition

Also mentioned:
Heineken 0.0*
Guinness 0.0*
Peroni 0.0*
Wise Bartender*
Dry Drinker* 

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Best episode to listen to next:
#78 What no one tells you about your tastes when you start drinking low/no
#79 Powerful Mindset Shifts That Will Transform Your Experience with Low/No Drinks – pt1

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