
Sign up to save your podcasts
Or


This week, I'm chatting with Jonny Hughes, one-half of the husband-wife duo behind Penthouse Cocktails – a unique at-home cocktail box service offering both alcoholic and non-alcoholic versions of the same drinks. Johnny, who also writes for Low No Drinker Magazine, brings his refreshingly honest and sometimes blunt (be warned!) perspective on everything from balancing a business that serves both markets to the challenges of finding quality non-alcoholic alternatives to his perspective on low/no wines.
Johnny also shares practical tips for making non-alc cocktails at home and explains why their 50/50 business model (right down to their pink and blue branding) is both their greatest strength and their greatest challenge in today's competitive alcohol-free market.
WE CHAT ABOUT
0:00 Welcome
2:16 Johnny's story
6:18 Equality between cocktails
9:33 Alcohol consumption in hard times
11:36 What goes into a Penthouse Cocktail
18:15 Building the business around non-alc
22:41 Taste comparison to full-alcohol
25:43 Making cocktails at home
30:55 Socialising and working together as a mixed drinking couple
36:25 Growing the low/no business
41:36 Serving two markets
46:45 Where to find Penthouse Cocktails
50:00 The BBQ-Q
53:33 AF wines taste like s**t
PENTHOUSECOCKTAILS.CO.UK
WE ALSO TALK ABOUT:
Corona Cero*
CleanCo Tequila*
Nozeco*
Lyre’s Malt*
Stryk Not Vodka*
Limonzero*
Twisst Irish Cream*
Plus+ Get 10% off drinks at Wise Bartender* & Dry Drinker* with code LOWNODRINKERMAGAZINE
BEST EPISODE TO CHECK OUT NEXT
#80 - 12 Years in the Making: From Seedlip to Seasn to Sylva to Shandy with Ben Branson
===
🌱 Reset the way alcohol shows up in your life with the 4 Week Midlife Mindful Drinking Reset
https://www.lownodrinker.com/4weekreset
===
🧮 Drinking Impact Calculator: Find your personal tipping point
https://mindfuldrinkinginmidlife.com/products/drinking-impact-calculator
===
🗣️ Join the growing community on Substack
https://lownodrinker.substack.com/
===
🧐 Take the quiz and find out what's REALLY driving your midlife drinking habits
https://www.lownodrinker.com/
===
💰 Get 10% off drinks at Wise Bartender with code LOWNODRINKERMAGAZINE
https://wisebartender.co.uk/lownodrinkermagazine *
===
*Some links are affiliate links. If you make a purchase, Low No Drinker may earn a commission. Thank you.
By Denise Hamilton-Mace5
55 ratings
This week, I'm chatting with Jonny Hughes, one-half of the husband-wife duo behind Penthouse Cocktails – a unique at-home cocktail box service offering both alcoholic and non-alcoholic versions of the same drinks. Johnny, who also writes for Low No Drinker Magazine, brings his refreshingly honest and sometimes blunt (be warned!) perspective on everything from balancing a business that serves both markets to the challenges of finding quality non-alcoholic alternatives to his perspective on low/no wines.
Johnny also shares practical tips for making non-alc cocktails at home and explains why their 50/50 business model (right down to their pink and blue branding) is both their greatest strength and their greatest challenge in today's competitive alcohol-free market.
WE CHAT ABOUT
0:00 Welcome
2:16 Johnny's story
6:18 Equality between cocktails
9:33 Alcohol consumption in hard times
11:36 What goes into a Penthouse Cocktail
18:15 Building the business around non-alc
22:41 Taste comparison to full-alcohol
25:43 Making cocktails at home
30:55 Socialising and working together as a mixed drinking couple
36:25 Growing the low/no business
41:36 Serving two markets
46:45 Where to find Penthouse Cocktails
50:00 The BBQ-Q
53:33 AF wines taste like s**t
PENTHOUSECOCKTAILS.CO.UK
WE ALSO TALK ABOUT:
Corona Cero*
CleanCo Tequila*
Nozeco*
Lyre’s Malt*
Stryk Not Vodka*
Limonzero*
Twisst Irish Cream*
Plus+ Get 10% off drinks at Wise Bartender* & Dry Drinker* with code LOWNODRINKERMAGAZINE
BEST EPISODE TO CHECK OUT NEXT
#80 - 12 Years in the Making: From Seedlip to Seasn to Sylva to Shandy with Ben Branson
===
🌱 Reset the way alcohol shows up in your life with the 4 Week Midlife Mindful Drinking Reset
https://www.lownodrinker.com/4weekreset
===
🧮 Drinking Impact Calculator: Find your personal tipping point
https://mindfuldrinkinginmidlife.com/products/drinking-impact-calculator
===
🗣️ Join the growing community on Substack
https://lownodrinker.substack.com/
===
🧐 Take the quiz and find out what's REALLY driving your midlife drinking habits
https://www.lownodrinker.com/
===
💰 Get 10% off drinks at Wise Bartender with code LOWNODRINKERMAGAZINE
https://wisebartender.co.uk/lownodrinkermagazine *
===
*Some links are affiliate links. If you make a purchase, Low No Drinker may earn a commission. Thank you.

111,929 Listeners

8,407 Listeners

3,764 Listeners

69,320 Listeners

246 Listeners

29,172 Listeners

167 Listeners

354 Listeners

32 Listeners

2,066 Listeners

20,090 Listeners

19 Listeners

14 Listeners

128 Listeners

24 Listeners