Melissa Brock is a college money expert, freelance writer, and full-time financial editor covering higher education, investing, personal finance, mortgages, college savings, insurance and more. She develops SEO plans for companies and has written SEO content for Investopedia, The Balance, HigherEducation, Rocket Mortgage, Breeze, Personal Capital, The Journal of College Admission, UNest, College Ave, College Finance, Niche, Benzinga, The Simple Dollar, Bankrate, Wealthsimple and more. She also developed her website, College Money Tips, to help families navigate the college journey.

In this episode, Melissa shares tips for using blogging and SEO for business growth in 2025. She unpacks her journey from journalism to establishing her SEO-centric blog and business, College Money Tips. Tune in for insights on keyword research, building domain authority, and leveraging organic content to attract clients. Melissa also covers the importance of having a blogging strategy, the use of AI in content creation, and the role of backlinks. Whether you're a beginner or looking to enhance your blogging efforts, this episode provides so many great tips and strategies to help you succeed!

Connect with Melissa Brock:

collegemoneytips.com

collegemoneytips.lpages.co/6secrets

instagram.com/melissa.brock

Key Takeaways:

• (03:05) Melissa's journey into the world of blogging and SEO
• (04:55) Starting College Money Tips and offering one-on-one services
• (07:35) The purpose of using SEO for blogging success
• (10:10) SEO tools and strategies for beginners
• (14:25) Backlinks and domain authority
• (22:15) Structuring content trees
• (29:25) How Melissa balances blogging and client work

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