What’s the one thing all the big brands are doing right now that you can, and should, do too? Facebook ads guru and our friend, Rick Mulready came on the show to give you the low-down on what's going on with Facebook advertising right now.

More About This Show

If you've missed Rick's previous visits to the Solopreneur Hour, he is the head honcho of Inside Social Media, a podcast devoted to helping small businesses take and apply lessons and tools the big brands are using. He was the person I went to when I needed advice on how to run my Facebook advertising campaigns. He's THE guy in this realm and it was an honor to have him on again.

For episode 86, Rick joined the show; quite literally, he recorded in my studio.  We talked about his upcoming Facebook advertising product from inception to launch. We also dissected audio equipment, podcasting do’s and don’ts and how we keep up with the ever-changing landscape of social media.

The finer details of this show include:

* Whether you have to spend $200 a day on FB to be successful

* The necessity of educating people about why they need your product

* The do’s and don'ts of podcasting equipment

* The strategy behind pacing out the content of your program: why Rick opted to go this route

* Which CRM Rick likes and the benefits he sees

* The one trick I use to connect with 4,000 people a year on FB

With over 1.2 billion...yes that’s billion with a B…users on Facebook and 760 million of whom are active every day, there’s much to be said for tapping into such a large audience.

Rick’s course, The Facebook Advantage: Automated Facebook Ads Made Simple, guides you through the tools and strategies he has tested and proven to reach the people you want to reach on Facebook. He’s designed this so you never have to wonder where your next lead or your next sale is coming from. You’ll simply turn on your Facebook faucet and voila’ your customers are coming to YOU.

And in this episode, Rick gets into the hows and the whys of his course: how it came about and why he is providing it for you. Have a listen and check it out.

Episode Resources

Rick’s site

Rick’s podcast

Rick’s episode with Virgin Group

Rick's course: The Facebook Advantage

Join the Solopreneur Hour Facebook group

Rick’s Facebook course

True Detective

Joseph’s audio

Marantz

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