When you better understand and improve relationships with supporters, it often follows that people give even more generously. But what can fundraisers do to better understand, engage and inspire? This time Rob welcomes back Lynda Harwood-Compton, Head of Philanthropy, UK, at Animals Asia. Since their last conversation for Episode 20, Lynda’s results have continued to grow. This time she shares her approach to engagement, which she feels is key. Lynda and Rob explore: ideas for using WhatsApp; cross-team working; story-telling; and ways to promote a charity culture that values fundraising. If you want to share this episode because you think it will help other fundraisers – THANK YOU SO MUCH! - we are both on Linked In and on twitter Lynda is @LatchLynda and Rob is @woods_rob.