Jered and Joel discuss the evolving landscape of marketing in 2024, and emphasize the importance of presence. From optimizing websites for search engines to leveraging social media platforms and online directories, they highlight the significance of utilizing digital tools to reach and engage with potential customers. Additionally, they explore the value of traditional marketing methods such as direct mail campaigns and local advertising, stressing the importance of a well-rounded marketing strategy tailored to the unique needs of the plumbing business. Through their discussion, they aim to equip fellow plumbers with the knowledge and strategies needed to succeed in today's competitive market.