Everyone loves your content… but no one’s buying? Yep, you’re trapped in the bestie zone.

Today we are digging into the real strategies behind standing out online and growing your content into a business. Today I’m joined (again!) by one of your all-time favorite guests, the queen of messaging herself — Lucy from My Write Hand Woman.

Lucy is a messaging strategist and copywriter who helps creators stop sounding like everyone else and start standing out with stories, personality, and messaging that sells. And in this episode? She’s here to call us all out.

We dive into:

• How to know if you’re stuck in the “business bestie zone” (aka your content is fun but not converting).
• Why being relatable isn’t enough to grow your content or land travel creator brand deals.
• The importance of adding dissonance and a point of view in your sales copy and messaging.
• Why 2025 is actually the easiest time to get attention online (hint: the bar is low).
• The balance between behind-the-scenes content and strong storytelling that connects to your offers.
• What the Nike Super Bowl “So Win” campaign can teach us about brand messaging.
• Why you don’t need to wait until everything is perfect before launching something new.

Lucy is a breath of fresh air, giving us the reminder that content creation doesn’t have to be formulaic or over-polished. Sometimes, it’s the messy, human stories that move your business forward.

👉 Take Lucy’s Superpower Quiz to find out your unique messaging style and how to use it
👉 Rewatch the Nike Super Bowl “So Win” ad we mentioned: [link in show notes]
👉 Connect with Lucy on Instagram at @myrighthandwoman
👉 Check out her website for all things copy, messaging: HERE

Check out the Culture Cult Show

Check Out the Episode about The Man with Nine Lives in Croatia

And don’t forget — if you’re ready to get serious about scaling your content creation into a business, start with the Travel Creator Business Plan. DM me “travel content writing” on Instagram for all the details.

🚀 Ready to stop chasing trends and start building a real travel business?
👉 DM @travelcontentwriting on Instagram today to secure your spot in the Travel Creator Business Plan — limited spaces available!

🎧 Talented A.F. Podcast Production by Your Girl Media
📲 Follow: @yourgirlmedia
💻 Visit: www.yourgirlmedia.com

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