Why do you love some of your favorite brands? Is it because of their funny commercials, the fact that they give back, or because they truly care about their customers?

And, what can companies - big or small - do to convey their brand accurately? How can they make sure their message is getting across? As an individual, what is YOUR personal brand?

Today’s guest is an expert on branding, especially for women. Liz Dennery is the founder of SheBrand, where she and her team support companies with their brand development and positioning. They also help with creative direction, website development, social media marketing, and celebrity and influencer outreach.

Liz has worked with brands like Escada, Hale Bob, Anastasia, Blue Cult, Bejeweled, Avia Spa, Paulina Maternity, The Tiger Woods Foundation, Elyse Walker, The Pink Party and Cedars-Sinai Medical Center.

She’s also a huge supporter of non-profits that help women like Girl Up!, WriteGirl, Step Up Women’s Network and Kiva.

Learn more about Liz at www.SheBrand.com and follow her on social media on Instagram, Twitter, and Facebook.