Getting every qualified loan funded is always important, but this is especially true as loan volumes fall.  Every loan counts, which is the topic of today's broadcast.  We have invited Tyler Sherman, CEO of Motivity Solutions, to come on the broadcast.  Tyler says, "The first step to understanding pull-through is to measure it." He goes on to say, "Even though pull-through is considered critical, surprisingly few firms are able to effectively pinpoint causes and effects.  Without clear indications of causes and effects, corrective steps cannot be taken to improve pull-through. They become victims of their own shortsightedness."  Tune in to today's broadcast to learn the corrective steps that need to be taken to improve YOUR pull-through!    

Created BY mortgage professional FOR mortgage professionals, Lykken on Lending is a weekly 60-minute radio program hosted by mortgage veteran, David Lykken. Joining the program each week is Joe Farr with a MARKET UPDATE, Alice Alvey providing a LEGISLATIVE UPDATE, Paul Muolo of IMFnews.com giving a quick MTG NEWS HEADLINES update, Andy Schell (a/k/a "The Profit Doctor") providing tips on FINANCIAL MANAGEMENT and Tony Garritano providing a TECHNOLOGY UPDATE.  This is followed by the HOT TOPIC segment, which is an in depth discussion about one of the hottest topics related to the mortgage industry.

Getting every qualified loan funded is always important, but this is especially true as loan volumes fall.  Every loan counts, which is the topic of today's broadcast.  We have invited Tyler Sherman, CEO of Motivity Solutions, to come on the broadcast.  Tyler says, "The first step to understanding pull-through is to measure it." He goes on to say, "Even though pull-through is considered critical, surprisingly few firms are able to effectively pinpoint causes and effects.  Without clear indications of causes and effects, corrective steps cannot be taken to improve pull-through. They become victims of their own shortsightedness."  Tune in to today's broadcast to learn the corrective steps that need to be taken to improve YOUR pull-through!    

Created BY mortgage professional FOR mortgage professionals, Lykken on Lending is a weekly 60-minute radio program hosted by mortgage veteran, David Lykken. Joining the program each week is Joe Farr with a MARKET UPDATE, Alice Alvey providing a LEGISLATIVE UPDATE, Paul Muolo of IMFnews.com giving a quick MTG NEWS HEADLINES update, Andy Schell (a/k/a "The Profit Doctor") providing tips on FINANCIAL MANAGEMENT and Tony Garritano providing a TECHNOLOGY UPDATE.  This is followed by the HOT TOPIC segment, which is an in depth discussion about one of the hottest topics related to the mortgage industry.