One of the most common strategies for client acquisition in the agency space is revolves around sending cold Looms.

Looms require a lot of effort to produce, and it’s pretty heartbreaking when you spend 10 minutes of focused work to find your Looms get no meetings, let alone positive responses, let alone views…

Most people struggle to get clients with cold Looms:

They put in too much effort to get nothing back
Looms often go unwatched
Prospects have seen too many Looms and have ‘banner blindness’ to them

Fortunately, my partner and I have figured out how to do Loom quite well. In fact, in the last 5 months, we’ve received around 280 positive replies and have booked just shy of 200 discovery calls with them - that’s around 40 meetings a month, or 10 meetings a week from Loom.

I’ve just got done recording a video that explains my exact step by step process for working through a faulty Loom process and fixing it. If your Looms aren’t getting responses, this might be the single most valuable video you watch this year.