When you get the chance to explain your charity’s work, we’ve found that what you choose to say or write makes a big difference to fundraising results. In this episode Rob is joined by long-standing Bright Spot trainer, Ben Swart. Together they share a technique for finding inspiring ideas and messages about your cause. Using examples, they share why including more contrast and stories is usually more persuasive than what happens in many conversations / proposals. And they share a system you can use to structure persuasive things to say about your own charity. If you’d like to get in touch or share this episode with other charities, THANK YOU VERY MUCH! You can find us both on Linked In and on twitter Ben is @benswart and Rob is @woods_rob.