In this episode we talk to Alyssa Jacobson, Director of Marketing at Cross Install.

Alyssa shares about how to start and leverage brand advocacy programs.

1. How to start your brand advocate program

2. Examples of interesting brand advocacy programs

3. How to leverage advocates' social media, WOM, networks, and case studies

4. How to develop internal brand advocates

Connect with Alyssa on LinkedIn: https://www.linkedin.com/in/alyssafjacobson/

Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program?

Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth