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908: How B2B Brands can Benefit from Category Creation w/ Jonathan Gandolf
In this episode we talk to Jonathan Gandolf, Director of Marketing at Springbuk.
-
How using B2B tactics in a B2C industry lead to out-of-the-box thinking
-
What inspired this category creation mindset (book: Play Bigger
-
How Springbuk is currently implementing this category creation mindset
-
The difference in fighting for market share and creating a new category
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf-0602a915/
View all episodes
By Sweet Fish
4.9
397397 ratings
In this episode we talk to Jonathan Gandolf, Director of Marketing at Springbuk.
-
How using B2B tactics in a B2C industry lead to out-of-the-box thinking
-
What inspired this category creation mindset (book: Play Bigger
-
How Springbuk is currently implementing this category creation mindset
-
The difference in fighting for market share and creating a new category
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf-0602a915/
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