An effective marketing plan can be the difference between financial freedom and bankruptcy. That's the brutal truth. Today, Logan is taking us behind the scenes as the Full Sail team creates a marketing plan for one of their landscaping clients out in Colorado Springs. The problem with landscaping as a whole that it's always a race to the bottom or the cheapest price. That's why the team is devising a way to take this client's marketing beyond just landscaping. Stay tuned to see first hand how a team comes together to create an effective marketing plan to take their client's business to the next level.

In this episode, we talk about…

• Different reasons that people purchase water features over other features
• Seeking relaxation after a long and stressful day at work
• External, internal, and philosophical problems that people have with their backyards
• Establishing authority, empathy, and a process as the business owner
• Primary and secondary calls-to-action for the client
• Painting a picture of success and failure in regards to upgrading your backyard
• Creating the step-by-step marketing plan after establishing problems and solutions
• Trading educational resources for contact information
• Utilizing life-changing testimonials and proof of past work
• Connecting idea guides and ads to email marketing
• Asking for the sale by selling the design, not the whole job all at once

Links to resources:

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