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#96 Business Expert: The BEST Way To Make Millions In Profit | Mike Michalowicz
Thanks to GoDaddy for sponsoring this video! Head to https://godaddy.com/codiesanchez to get started with GoDaddy Airo® today.
Most entrepreneurs run their business backwards — revenue first, expenses second, profit last. In this episode, I sit down with Mike Michalowicz, the guy who literally wrote the book on profit ("Profit First"), to flip that formula on its head. Mike shares how to take control of your cash, build a business that runs without you, and turn financial chaos into consistent profit. We dig into why chasing revenue kills margins, how to instantly boost cash flow by focusing on your best clients, and why underpricing keeps you stuck. If you’re tired of feeling broke in a business that’s “doing well,” this one’s for you.
___________
00:00:00 Introduction
00:00:51 Reclamation Services: Turning Struggles into Success
00:02:00 Maximizing Revenue and Cutting Costs
00:03:50 Client Prioritization and Revenue Quality
00:05:13 Understanding Client Value and Business Strategies
00:06:56 The Importance of Client Avatars and Market Targeting
00:08:25 The Real Essence of Business Success
00:08:48 Personal Stories of Financial Ups and Downs
00:13:50 Lessons from Financial Failures
00:21:20 Pumpkin Plan: Growing a Successful Business
00:26:44 Client Expectations and Rapid Response
00:27:15 Industry Insights and Fixed Billing
00:28:35 The Power of Asking the Right Questions
00:29:14 Selling Strategies for Entrepreneurs
00:33:18 Understanding Customer Quality and Pricing
00:37:37 Focusing on Business Efficiency
00:44:22 The Profit First Framework
00:48:40 Investing in Yourself as an Entrepreneur
00:51:26 Building a Business That Runs Without You
00:53:09 Conclusion
___________
MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod
MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez
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🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u
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By Codie Sanchez
4.9
738738 ratings
Thanks to GoDaddy for sponsoring this video! Head to https://godaddy.com/codiesanchez to get started with GoDaddy Airo® today.
Most entrepreneurs run their business backwards — revenue first, expenses second, profit last. In this episode, I sit down with Mike Michalowicz, the guy who literally wrote the book on profit ("Profit First"), to flip that formula on its head. Mike shares how to take control of your cash, build a business that runs without you, and turn financial chaos into consistent profit. We dig into why chasing revenue kills margins, how to instantly boost cash flow by focusing on your best clients, and why underpricing keeps you stuck. If you’re tired of feeling broke in a business that’s “doing well,” this one’s for you.
___________
00:00:00 Introduction
00:00:51 Reclamation Services: Turning Struggles into Success
00:02:00 Maximizing Revenue and Cutting Costs
00:03:50 Client Prioritization and Revenue Quality
00:05:13 Understanding Client Value and Business Strategies
00:06:56 The Importance of Client Avatars and Market Targeting
00:08:25 The Real Essence of Business Success
00:08:48 Personal Stories of Financial Ups and Downs
00:13:50 Lessons from Financial Failures
00:21:20 Pumpkin Plan: Growing a Successful Business
00:26:44 Client Expectations and Rapid Response
00:27:15 Industry Insights and Fixed Billing
00:28:35 The Power of Asking the Right Questions
00:29:14 Selling Strategies for Entrepreneurs
00:33:18 Understanding Customer Quality and Pricing
00:37:37 Focusing on Business Efficiency
00:44:22 The Profit First Framework
00:48:40 Investing in Yourself as an Entrepreneur
00:51:26 Building a Business That Runs Without You
00:53:09 Conclusion
___________
MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod
MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez
OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u
Learn more about your ad choices. Visit megaphone.fm/adchoices
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