The Program is a business focused on restoring New York City basketball at the youth and grassroots level. 

This includes a focus on media, merchandise, camps, activations, and an eventual state-of-the-art facility that will open in the fall of 2024 to host its academy and membership training programs.

Griffin Taylor and Jared Effron grew up playing basketball together. 

Chapters:

(02:00) Backstory

(05:30) Decline of NYC basketball

(09:05) Prep school hoops

(11:45) The Program overview

(15:15) Business model

(19:10) Real estate

(23:40) Rise of women’s basketball

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Jared Effron & Griffin Taylor:

Website: https://theprogramnyc.com/

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Andrew Petcash:

🏠 Website: https://profluence.com

🐣 Twitter: https://twitter.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

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