When you hear real examples of your charities’ work, that connection to an important ‘why’ has a powerful effect on your fundraising mojo. But in most charities this doesn’t come naturally. It takes a deliberate decision to search out and share these stories. In this episode Rob is joined by Bright Spot trainer Ben Swart, to share ways that some fundraisers and leaders have improved the way they consistently find and share stories, and enjoyed improved results. And they include practical tips you can try. If you’d like to get in touch or share this episode with other charities, THANK YOU VERY MUCH! You can find us both on Linked In and on twitter Ben is @benswart and Rob is @woods_rob.