Healthcare in the U.S. is expensive—and as a result, some communities struggle to afford medical services. This inequity has become increasingly apparent as underserved communities are disproportionately affected by things like the pandemic.  So, what can UXers do to help?

Wendy Johansson, Co-Founder and Chief Product Experience Officer of MiSalud Health, believes the answer lies in health tech. In this episode, Wendy shares how the MiSalud app works and her approach to using qualitative research to help build a great product.

Highlights:

• [1:10] Why MiSalud Health?
• [5:50] A unique UX research method
• [12:27] Learning and discovery before launching the app
• [15:38] How to ensure you get qualitative data
• [18:23] Improving the product through user interviews
• [28:04] How UXers can build trust with participants
• [31:20] The importance of building equitable teams
• [34:05] Getting doctors onboard
• [39:17] Monetizing the app
• [42:39] The future of health tech

Sources mentioned in the episode:

• MiSalud Health

About our guest

Wendy Johansson is a global product experience leader and entrepreneur focused on the intersection of product and user experience and on scaling up high-performing global teams. She is the Co-Founder and Chief Product Experience Officer of MiSalud Health and an advisor for companies like Cerby, adplist.org, and Wizeline. Wendy has a background in design and product, focuses on building equitable teams and products, and supports underrepresented people in tech.