Rand Fishkin (Co-Founder & CEO, SparkToro) joined Chris Walker the other day to talk about his book Lost & Founder and break down his article “<a href="https://sparktoro.com/blog/something-is-rotten-in-online-advertising/#:~:text=Hundreds%20of%20millions%20in%20provable,subprime%2Dmortgage%2Dstyle%20reckoning.">Something is Rotten in Online Advertising</a>.” They talk about what you can do with your marketing dollars outside of paid advertising, the cost of optimizing for the wrong metrics, running effective ads, and building a product and brand that people love.

Rand Fishkin (Co-Founder & CEO, SparkToro) joined Chris Walker the other day to talk about his book Lost & Founder and break down his article “Something is Rotten in Online Advertising.” They talk about what you can do with your marketing dollars outside of paid advertising, the cost of optimizing for the wrong metrics, running effective ads, and building a product and brand that people love.

Rand Fishkin (Co-Founder &amp; CEO, SparkToro) joined Chris Walker the other day to talk about his book Lost &amp; Founder and break down his article “<a href="https://sparktoro.com/blog/something-is-rotten-in-online-advertising/#:~:text=Hundreds%20of%20millions%20in%20provable,subprime%2Dmortgage%2Dstyle%20reckoning." rel="noopener noreferrer">Something is Rotten in Online Advertising</a>.” They talk about what you can do with your marketing dollars outside of paid advertising, the cost of optimizing for the wrong metrics, running effective ads, and building a product and brand that people love.

99 - The Cost of Optimizing for the Wrong Metrics | Rand Fishkin (Co-Founder & CEO, SparkToro)

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks &amp; Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.

This weekly live show is built for CEOs, CFOs &amp; Revenue Leaders who know the current way GTM is executed &amp; measured is broken, and are ready for something better.

We cut through the noise &amp; ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track &amp; optimize GTM for what actually matters: unit economics, efficiency &amp; long-term growth.

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GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.

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99 - The Cost of Optimizing for the Wrong Metrics | Rand Fishkin (Co-Founder & CEO, SparkToro)

99 - The Cost of Optimizing for the Wrong Metrics | Rand Fishkin (Co-Founder & CEO, SparkToro)

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