Business of the Beat

A Bond to Culture


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This week, Michelle Ranavat, Founder of Ranavat, a luxurious skincare collection proven by science and rooted in ritual, talks about being the educator in the richness of Indian culture. Ranavat is the first Indian Brand in Sephora and paving the way for more education on the richness of ingredients such as Saffron. Michelle talks about her long term waiting game and saying no to get to the moment she manifested in her vision board for the brand and being one of the few bosses that sees her company as a true training ground for her employees. Michelle also goes in depth about the pros and cons of hiring her first team member four years after launch!
 
Michelle Ranavat leverages her expertise in the pharmaceutical industry and her background in engineering to create a line of beautiful skin and hair treatments that honor her South Asian heritage. Each formulation is composed of the highest caliber Ayurvedic ingredients for transformative skin and hair care results across all skin and hair types. Distinguished Ayurvedic and adaptogenic cutting-edge actives such as Saffron, Ashwagandha, Turmeric, Manjistha, Amla, and Bakuchi are hand selected for real results. The luxurious collection is proven by science, and rooted in ritual. Founded in 2017, RANAVAT recently launched into Sephora with 8 of their best-selling products. The brand proudly donates 1% of proceeds to Desai Foundation, a non-profit organization in India that empowers women and children through community programs to elevate health and livelihood in India and the U.S.
 
Follow @ranavat  or visit https://www.ranavat.com/.
 
“Being between two cultures is truly what inspired the brand! I’m so in love with the brand.”
 
Tune in to learn more from Michelle and Kendra!See omnystudio.com/listener for privacy information.
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Business of the BeatBy Mean Ole Lion Media

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