Have we oversimplified sauna? A brief history of sauna marketing in North America. Episode debuted at the Seattle Sauna Festival 2025

Have we oversimplified sauna? A brief history of sauna marketing in North America. Episode debuted at the Seattle Sauna Festival 2025

Have we oversimplified sauna? A brief history of sauna marketing in North America. Episode debuted at the Seattle Sauna Festival 2025

A brief history of sauna marketing in North America

Experience The Upper Bench for unique sauna expeditions. Immerse in Finnish sauna traditions, embrace the allure of hot-cold bathing, and relish wood-burning sauna tales. Ignite your passion for sauna culture as we cover topics like sauna tech, wellness, and others. Join Eero, Risto, and Sam on a global quest for the authentic warmth of saunas. Unleash the sauna adventurer within - subscribe now! 🧖🏻‍♂️

#heat #steam #coldplunge #thermal #sweatbathing #finnishculture #health

Society & Culture

Experience The Upper Bench for unique sauna expeditions. Immerse in Finnish sauna traditions, embrace the allure of hot-cold bathing, and relish wood-burning sauna tales. Ignite your passion for sauna culture as we cover topics like sauna tech, wellness, and others. Join Eero, Risto, and Sam on a global quest for the authentic warmth of saunas. Unleash the sauna adventurer within - subscribe now! 🧖🏻‍♂️ #heat #steam #coldplunge #thermal #sweatbathing #finnishculture #health

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A brief history of sauna marketing in North America

A brief history of sauna marketing in North America

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