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The automotive industry talks about understanding and leveraging data effectively, but what does that really take?

On today's episode of Auto Collabs, we chat with Bobby Gaudreau, the VP of Sales & Marketing at Activator Dealer Services. Bobby isn’t just an aficionado of endurance sports, having conquered countless marathons and Iron Mans; he’s also a seasoned pro in steering automotive dealerships towards digital efficiency and sophisticated data management. His journey from the first internet manager handling leads via fax to a pivotal force in leveraging Salesforce for automotive marketing is as fascinating as it is educational.

The conversation takes us through the evolution of data management in the automotive space, highlighted by Activator’s innovative approach to integrating a customer data platform (CDP) with traditional marketing strategies to enhance customer engagement and retention. Bobby's extensive experience brings invaluable insights into how big data and smart segmentation can dramatically improve marketing outreach, setting the stage for a discussion that’s as engaging as it is informative. His analogy of a "data refrigerator" packed with disparate data pieces underscores the everyday chaos dealerships navigate and how structured data strategies can turn this around.

Learn more about Activator Dealer Services: https://activator.ai/

Timestamped Takeaways:

0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo

2:36 Bobby's Marathon Mindset: How Endurance Sports Influence His Professional Strategies

6:31 Bobby Gaudreau's Journey: From Marathons to Automotive Marketing Mastery

10:09 Integrating Salesforce: Revolutionizing Data Management in Automotive Sales

13:49 Startup Spirit in a Legacy Company: Innovation at Dominion Dealer Services

22:20 Democratizing Data: How Dealers Can Leverage Enterprise-Grade Tech for Marketing Success

Bobby Gaudreau is the VP of Sales & Marketing at Activator Dealer Services

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