Not every SaaS success story starts with a multi-million-dollar seed round. While flashy headlines highlight startups raising big in Silicon Valley, most founders are left asking a far more practical question: Should I bootstrap, or go after funding?

In this episode, we’re joined by Denise Edwards, the founder of SaaS Launch, a platform that helps early-stage SaaS founders secure the right kind of capital and avoid the wrong kind of investor.

We dive into the different types of funding available to SaaS founders and explain the real trade-offs between raising capital vs bootstrapping. Denise breaks down dilutive vs non-dilutive funding and what those terms actually mean for your business long-term.

But it’s not just about money. Denise highlights the intangible value investors can offer, like mentorship, industry connections, and strategic insights, that often outweigh the dollar signs. We also tackle some of the biggest myths and misconceptions founders believe about fundraising.

Finally, Denise walks us through the anatomy of a great pitch, what to say, what to avoid, and how to stand out from the crowd.

Whether you're scaling with your own savings or prepping for your first round, this episode will give you the tools and insight to make smarter funding decisions for your SaaS startup.

Topics Discussed in this episode:

• How Denise went from working in SaaS to starting SaaS Launch(01:56)
• The different types of funding available to SaaS founders (06:30)
• The pros and cons of raising funding vs bootstrapping (09:00)
• Dilutive vs non-dilutive funding options (11:27)
• The intangible benefits that investors bring to the table (17:00)
• Common myths and misconceptions founders have about fundraising (20:00)
• The KPIs and metrics that investors look at (24:20)
• The biggest mistakes founders make when pitching investors (30:23)
• The anatomy of a great pitch (37:33)

Mentions: 

• • Empire Flippers Podcasts
  • Empire Flippers Marketplace
  • Create an Empire Flippers account
  • Subscribe to our weekly newsletter
  • SaaS Launch 
  • Denise’s LinkedIn

Sit back, grab a coffee, and learn how to take the next step in your SaaS journey with confidence.