Things are without question rarely as they seem. So here's what that means... As marketers, it's very, very easy for us to make assumptions about our prospects based on our own personal experience or what we observe in our immediate day-to-day life. However, a lot of times those assumptions are completely wrong. And a lot of times those incorrect assumptions cost us a lot of money in lost sales.

A Huge Mistake That’s Costing You Money

Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That.  Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999.  This is his podcast.  More at FrankKernPodcast.com.

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I'm trying to find out if you have any tips on how I can engage this beta group and extract as much information as possible so I can really hone in on that viable, what that minimum viable product is. I don't know if I would...how big is the beta group? So there's 30 families now, so 60 individuals...

Do you have any tips on how I can engage a beta group that is testing my product to extract the most valid information?

The hard part is the implementation aspect or the over analysis of like, oh God, I know I should do this. Should I change the color of the button purple and all this other stuff or, to some of these points, I hear a general sentiment of I kinda know what I need to do, I've heard it before, I'm just having trouble pulling the trigger.  How would you address someone who's in that specific situation?

What would you say to the individual that has all the content in the world but is having trouble implementing it?

I'd really like to see what I can do to optimize engagement and click through rate on our current email newsletter. I'm seeing that our lead magnet, it has a great open rate. It's an 80% open rate, 60% click through, and then subsequent emails out the gate, you know, it's about a 20/25% open and 6% click through rate.  What recommendations do you have to really kind of help boost that sort of thing?

Do you have tips/recommendations to optimize engagement and click-through rate?

Any advice on how to learn to put a good course together? I finally feel like this is possible for me. I'm a legal recruiter and realize I have a ton of advice that will be helpful to young, new attorneys. Dude, here's what I would do. If I was you...

Any advice on how to learn to put a good course together?

What do you recommend for Book funnels in terms of advertising? Alright. Specifically referencing my Intent Based Branding methodology. And so I will give that answer regardless of methodology. So if the objective of the campaign is to sell a book, you first have to look at what is the objective of selling the book. Do you want to make an immediate profit during that? Do you want them to consume the book and then become fans and then buy more stuff later. What's the end result? 

A Huge Mistake That’s Costing You Money

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