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Get ready to widen your circle as we explore the power of finding your tribe with our special guest, Matthew Haiken.

Drawing on the wisdom of Seth Godin’s “Find the Others” principle, Matthew takes us on a journey through the lens of his own experiences.

This episode is a fascinating dive into these microcosms that exist within our larger society, offering a fresh perspective on belonging.

Fasten your seatbelts as we accelerate into the vibrant world of automotive retail with Matthew. From the electrifying rise of EVs to the transformation of traditional car sales, our conversation navigates the exciting shifts in the retail landscape. Matthew opens up about the early challenges of the electric vehicle market, sharing unique insights into the evolution of digital and in-person sales. If you're looking to understand the industry’s trajectory or just itching for a behind-the-scenes look, this conversation has got you covered.

As we shift gears, Matthew shares his thoughts on alternate retail spaces like malls and their potential to tap into different customer demographics. We discuss the evolution of the automotive industry to cater to tech-savvy consumers and the changes retail spaces are undergoing to accommodate this shift.

Hear Matthew's perspective on the future of dealerships, the success of smaller floor plans and mall locations, and how retail spaces are adapting to the changing landscape of the automotive industry. So strap in, and join us on this thrilling ride with Matthew Haiken!

Matthew Haiken is the Retailer Principal at Prestige Collection Auto Group.

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