Cold Call

A Lesson from Google: Can AI Bias be Monitored Internally?


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Dr. Timnit Gebru was the co-lead of Google’s Ethical AI research team – until she raised concerns about bias in the company’s large language models and was forced out in 2020.

Her departure sent shockwaves through the AI and tech community and raised fundamental questions about how companies safeguard against bias in their own AI. Should in-house ethics research continue to be led by researchers who best understand the technology, or must ethics and bias be monitored by more objective researchers who aren’t employed by companies?

Harvard Business School professor Tsedal Neeley discusses how companies can approach the problem of AI bias in her case, “Timnit Gebru: ‘SILENCED No More’ on AI Bias and The Harms of Large Language Models.”

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Cold CallBy HBR Presents / Brian Kenny

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