In this episode, host Camille White-Stern is joined by Katherine Tooley, VP of Global Events and Experiential Marketing at HubSpot.

With over 20 years of experience in the event industry, Katherine has a rich background in creating memorable and engaging experiences. She's been involved in everything from kicking off music festivals like Bonnaroo and Outside Lands to scaling Refinery29's 29Rooms art experience to producing HubSpot's annual Inbound conference.
 
Throughout the episode, she shares years of expertise, best practices, and strategies for:

• Creating event experiences attendees want to attend
• Crafting dynamic event content using the right mix of topics and speakers 
• Aligning event content with company goals
• Extending the value of your event content
• Measuring the impact of your event content

...and more.

Tune in to learn all her tips for crafting powerful event content that resonates with audiences and produces real results.
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Learn more about maximizing the value of your event content: https://splashthat.com/webinars/dont-leave-event-roi-on-the-table

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