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John Robb is a veteran of the U.S. Air Force, where he was a pilot serving in Tier 1 Special Operations, working with Delta and Seal Team 6. In the private sector, John was a pioneer in the field of technology and business, being the world's first professional internet analyst at Forrester Research. He also served as co-founder and president of Gomez Advisors, a financial industry performance testing company, and as CEO of UserLand Software, where he developed the foundational technologies and user interface for social networking in 2001. He is the author of the book Brave New War, which was a prescient look at the future of warfare. His unique background and insights makes him an invaluable resource for business leaders and teams.

Be sure to use the Chapters Feature on Apple and Spotify to quickly browse and navigate to segments of this episode.

//John Robb and links to his work//
John's Global Guerrillas Report
John's Twitter
John's Substack
Brave New War

//People, ideas, and things mentioned in this episode//
Books by Tucker Max
Books by Daniel Suarez
The Edelman Trust Barometer
Understanding Media  –  by Marshall McLuhan

//The Papers of John R. Boyd//
John R. Boyd Collection, COLL/2949, Archives Branch, Marine Corps History Division, Quantico, VA.

John R. Boyd's Conceptual Spiral was originally titled No Way Out. In his own words: 

“There is no way out unless we can eliminate the features just cited. Since we don’t know how to do this, we must continue the whirl of reorientation…”

A promotional message for Ember Health.  Safe and effective IV ketamine care for individuals seeking relief from depression. Ember Health's evidence-based, partner-oriented, and patient-centered care model, boasting an 84% treatment success rate with 44% of patients reaching depression remission. It also mentions their extensive experience with over 40,000 infusions and treatment of more than 2,500 patients, including veterans, first responders, and individuals with anxiety and PTSD

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Substack: The Whirl Of ReOrientation - www.thewhirl.substack.com