A Product Market Fit Show | Startup Podcast for Founders

Founders are told to pivot when things aren't working. They're also told to never give up. So how do you know when to push through and when to completely change course?

Like most things in 0 to 1, it's more art than science. And unfortunately, most founders can't figure it out until after they experience it themselves. That's why on this episode we spoke with Andrew Tai, the founder and CEO of MotoInsight.

MotoInsight was acquired by Autotrader after it grew to tens of millions in revenue. But Motoinsight is the result of a major pivot. It took Andrew 3 years to realize that his initial marketplace solution  was not going to work. We dive deep into the signs he saw that drove him to pivot to enterprise software and how doing so helped him go from 0 to $10M+ in just a few years

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Weak customer discovery is the number one reason why most idea-stage startups fail. It usually leads to founders wasting months solving fake problems.

In my case, bad customer discovery cost me even more-- I ditched a startup idea that other founders built into several companies worth $10B+.

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Here's a step-by-step account of how to do proper customer discovery. From how to source potential customers, conduct proper interviews and test your early product -- Ron has done it all. He shares each step with lots of details, so you can easily copy (i.e., steal) his ideas.

Rushing through customer discovery is the most common mistake founders make. Check out this episode to learn how to do it right. 

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Being capital efficient is the #1 power move you can make as a founder. It gives you time, control, and a huge edge with investors.  Check out this episode to understand why it matters and what you can do to get there.

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Michael Hyatt founded BlueCat, which was sold for over $700M. Since then he’s shifted to the investor side and has invested in dozens of startups.

Through it all, Michael has seen three financial crashes: the Dotcom boom and bust, the financial crash of 2008 and the recession we are facing today. He shares several insights on what it’s like to be a founder and investor through these storms.

Founders should pay attention.

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95% of idea-stage startups fail because they don't solve an important enough problem in the first place. The most important part of customer discovery is to make sure you are solving real problems. But almost all founders do customer discovery wrong the first few times. Check out this episode to learn which mistakes you should avoid at all costs.

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We've had plenty of episodes showing you what you should do. So here's an episode on what NOT to do.

Myles is an exceptional founder, thoughtful and charismatic. But he's made plenty of mistakes: whether it's coming up with an idea the wrong way, doing fake customer discovery, or simply hiring too many employees. 

These are all mistakes I've made in my startup days. Mistakes you've also either already made or are about to make. Unless, of course, you learn how to avoid them.

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We talk about product-market fit constantly in this podcast. Hopefully, we learn from what others did and improve our chances of finding PMF. But, even if we do everything right, we may still fail to find PMF. That's why even repeat founders have only 1.5% chance of building a unicorn.

But there is one way to guarantee that one day you will find product market fit. We explore that in this episode.

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Marty (CEO of Blockthrough) is the definition of a “Founder Cockroach”—he can’t be killed. In this episode, he shares how after 12 years and 2 failed start-ups, he sold his company for nearly $100M.

I've known Marty since my very first startup days. In 2013, we started our startups at the same time. I watched him take punches to the face for years. I watched him eat ramen noodles for way too long. And I watched him build an epic company and sell it.

99.9% of founders won't be the next Steve Jobs. But 100% of founders can be the next Marty. 

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Every startup has the same competitor: Status Quo. Your customers have done things a certain way for many years. Status Quo might seem awful to you, but it's worked for them. It's entrenched. It's accepted. In many cases, it's loved. 

Classically, your product needs to be 10x better to beat Status Quo. But what does that really mean? What is 10x better? And 10x better for who? In this episode, we deep dive into the two ways to win vs. Status Quo: (1) finding the weak spot, and (2) if you can't beat them, join them. 

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