This week, Carolyn Li Ming Geh—the founder and CEO of Li Organics, a beauty company leveraging antioxidant-rich and synergistic formulas for sensitive skin, with a mission beyond skin deep—discusses the importance of being intentional and making meaningful choices with the limited time we have. Carolyn cites her educational and global background in helping her create a “multifactorial approach” and “be curious about different ideas and different angles."" She also dives into her brand's mission to promote transparency and sustainability in the beauty industry. She highlights the importance of understanding the entire lifeline of a product, including where it's sourced and the wages and health of the workers involved. Li Organics puts this understanding to practice, positively impacting local communities in Malaysia through its intentional partnerships.

Follow @liorganics or visit https://liorganics.com/!

Carolyn Li Ming Geh is an entrepreneur and founder of Li Organics. Prior to her career as an entrepreneur, Carolyn had an over a decade long career working in fashion as a model under FORD Models, working for renowned brands such as J. Crew, Banana Republic, Balenciaga, Lanvin, MAC Cosmetics, Louis Vuitton, Harpers Bazaar, and more. It was during her modeling career that she started to develop the formulas that have now become must haves on Li Organics customer’s top shelves today. Through the brand’s partnership with Project Orphans, they are helping to give children a better self worth and hope for a brighter future through critical care and opportunity for education.

 

Carolyn’s mission driven business has resulted in press mentions such as American Vogue, In Style, TODAY.com, British Vogue, WhoWhatWear and Real Simple. She has also given workshops at MIT Sloan School of Management, and been a guest on the Forbes Books Audio podcast. To date, Li Organics has served customers nationwide, and globally in Canada, Australia, Singapore. The brand recently launched in Israel via the country's largest distributor for beauty products. She has been featured by several industry journals for her insights on the beauty industry. She is formally-trained in Neuromechanics, Psychology, with a minor in Human Nutrition and received her graduate degree at University of British Columbia in 2009.

Influencer & Brand Shout-Out: Marisia

""It's so important to talk about [the impact of product lifelines] and that we now have the opportunity to show that. I think that's where the beauty of social media, the beauty of video, the beauty of being able to connect with people all over the world.""

""I just want to make sure that I'm stewarding my time well. And everything I choose to do is going to be meaningful.""

Carolyn’s Word of 2023: Purpose

Tune in to learn more from Kendra and Carolyn!See omnystudio.com/listener for privacy information.