If you can’t beat’ em, partner with them — Google’s strange solution to the TikTok threat. Also: SEO pros probably won’t like Bing’s latest move. X kills off another feature from its platform.

And on the ad-free Premium Podcast, which you can learn to by tapping Go Premium in the show notes — three reasons why Meta’s ad performance has been down across the board, what you can do about it, and the new “maximum value of conversion” — what is it, and how can it help your shopping campaigns?

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

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