Today in Digital Marketing

By Tod Maffin

Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday

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4.6

7777 ratings

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FAQs about Today in Digital Marketing:

How many episodes does Today in Digital Marketing have?

The podcast currently has 1,243 episodes available.

Today in Digital Marketing episodes:

December 20, 2024 You Won't Believe What Will Happen to Clickbait! 😱
How faking discounts is getting some marketers in hot water... the truth about disavowing toxic backlinks... why you should SLOW DOWN your shipping... and LinkedIn rolls out the single most helpful set of metrics — and it has nothing to do with ads.
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✅ Back catalog of 20+ marketing science interviews
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And a lot more! Check it out: todayindigital.com/premium
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MORE
🆘 Need help with your social media? Check us out: engageQ digital
🌟 Rate and Review Us
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy
...more
13min
December 17, 2024 Predictions: How the Social Media Platforms Will Perform in 2025
Tod speaks with Andrew Hutchinson about his predictions of what 2025 will look like for the major social media platforms, digital marketers, and the emerging platforms in the space.
.
📰 Get our free daily newsletter
🌍 Follow us on social media or contact us
📈 Advertising: Reach Thousands of Marketing Decision-Makers
.
GO PREMIUM!
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
✅ Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium
✨ Premium tools: Update Credit Card • Cancel
.
MORE
🆘 Need help with your social media? Check us out: engageQ digital
🌟 Rate and Review Us
🤝 Our Slack
.
UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy
...more
31min
December 14, 2024 How Popular Pays' SafeCollab Tool Protects Brands
Tod speaks with Corbett Drummey, co-founder of the influencer marketing platform Popular Pays about the clever new brand safety system they’ve built into their site. In this paid partnership, they chat about how to keep your brand safe, without missing out on the influencer marketing trend.
If you want to check their platform out while you're listening, just go to PopularPays.com/podcast
.
📰 Get our free daily newsletter
🌍 Follow us on social media or contact us
📈 Advertising: Reach Thousands of Marketing Decision-Makers
.
GO PREMIUM!
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
✅ Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium
✨ Premium tools: Update Credit Card • Cancel
.
MORE
🆘 Need help with your social media? Check us out: engageQ digital
🌟 Rate and Review Us
🤝 Our Slack
.
UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy
...more
25min
December 13, 2024 Are Electronic Lollipops the Next Ad Format?
A wrap-up of the most important developments in the world of digital marketing over the past five days.
✅ Take the survey
.
📰 Get our free daily newsletter
🌍 Follow us on social media or contact us
📈 Advertising: Reach Thousands of Marketing Decision-Makers
.
GO PREMIUM!
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
✅ Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium
✨ Premium tools: Update Credit Card • Cancel
.
MORE
🆘 Need help with your social media? Check us out: engageQ digital
🌟 Rate and Review Us
🤝 Our Slack
.
UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy
...more
16min
December 10, 2024Google Ads: Everything That's Happened This Month
Our Google Ads correspondent Jyll Saskin Gales joins Tod to discuss the latest updates in Google Ads. Highlights:
The new message asset allows WhatsApp messaging directly from ads.
Google engaged audiences are automatically created for remarketing.
Performance Max now offers asset group level reporting.
Call ads are being discontinued, affecting service providers.
Responsive search ads will replace call ads in the future.

What do you think of our new schedule and Friday show format?
❗Take our survey
.
📰 Get our free daily newsletter
🌍 Follow us on social media or contact us
📈 Advertising: Reach Thousands of Marketing Decision-Makers
.
GO PREMIUM!
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
✅ Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium
✨ Premium tools: Update Credit Card • Cancel
.
MORE
🆘 Need help with your social media? Check us out: engageQ digital
🌟 Rate and Review Us
🤝 Our Slack
.
UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy
...more
15min
December 06, 2024 What Does Marketing Without TikTok Look Like?
How a TikTok ban will affect YOUR ad campaigns and social media reach. New incentives for agencies to use Google ads because, well, the math wasn't mathing. Why is Google adding outbound links to YOUR WEB SITE'S CONTENT?! And if you don't know what the Castlecore and Pickle Fix trends are, it's time you get with it, Boomer!
❗Take our survey
.
📰 Get our free daily newsletter
🌍 Follow us on social media or contact us
📈 Advertising: Reach Thousands of Marketing Decision-Makers
.
GO PREMIUM!
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
✅ Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium
✨ Premium tools: Update Credit Card • Cancel
.
MORE
🆘 Need help with your social media? Check us out: engageQ digital
🌟 Rate and Review Us
🤝 Our Slack
.
UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy
...more
13min
December 03, 2024 Why Meta is Removing Conversion Tracking from Some Campaigns
Why is an entire category of TikTok Ads at Risk? Google is now Hiding a metric they've had since day one , a massive Meta Bug Disrupts Financial Services Ads, and you'll never guess how much content on LinkedIn is AI spam these days. Naw, you'll probably guess.
.
📰 Get our free daily newsletter
🌍 Follow us on social media or contact us
📈 Advertising: Reach Thousands of Marketing Decision-Makers
.
GO PREMIUM!
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
✅ Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium
✨ Premium tools: Update Credit Card • Cancel
.
MORE
🆘 Need help with your social media? Check us out: engageQ digital
🌟 Rate and Review Us
🤝 Our Slack
.
UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy
...more
9min
November 29, 2024 Black Friday Sucks Now and It's Our Fault
Marketers ruined Black Friday; here's how we can fix it. Why is an entire category of TikTok Ads at Risk? Google is now Hiding a metric they've had since day one, a massive Meta Bug Disrupts Financial Services Ads, and you'll never guess how much content on LinkedIn is AI spam these days. )(Naw, you'll probably guess.)
.
📰 Get our free daily newsletter
🌍 Follow us on social media or contact us
📈 Advertising: Reach Thousands of Marketing Decision-Makers
.
GO PREMIUM!
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
✅ Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium
✨ Premium tools: Update Credit Card • Cancel
.
MORE
🆘 Need help with your social media? Check us out: engageQ digital
🌟 Rate and Review Us
🤝 Our Slack
.
UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy
...more
16min
November 22, 2024 ANNOUNCEMENT: What's Ahead For This Podcast
Changes are coming to this podcast and our newsletter starting next week. Today, Tod lets you in on the big secret.

📰 Get our free daily newsletter
📈 Advertising: Reach Thousands of Marketing Decision-Makers
🌍 Follow us on social media or contact us
.
GO PREMIUM!
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
✅ Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium
✨ Premium tools: Update Credit Card • Cancel
.
MORE
🆘 Need help with your social media? Check us out: engageQ digital
🌟 Rate and Review Us
🤝 Our Slack
.
UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy
...more
8min
November 21, 2024Crumbling Chrome
Google’s crown jewel — will it soon be for sale? LinkedIn spills the tea on data-driven ads. Threads gets a facelift for the followers-first crowd. And big changes ahead for this podcast.
.
📝 Take the One-Question Survey
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Today’s story links:
Google's Search and Chrome Faces DOJ Scrutiny
Google Shopping Adds Price Comparison and Local Listings
LinkedIn Shares Data-Backed Ad Tips
Pinterest Launches Holiday Campaign Hub
LinkedIn Adds AI Tools to Sales Navigator
Threads Refines Algorithm to Focus on People You Follow
.
📰 Get our free daily newsletter
📈 Advertising: Reach Thousands of Marketing Decision-Makers
🌍 Follow us on social media or contact us
.
GO PREMIUM!
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
✅ “Skip to story” audio chapters
✅ Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium
✨ Premium tools: Update Credit Card • Cancel
.
MORE
🆘 Need help with your social media? Check us out: engageQ digital
🌟 Rate and Review Us
🤝 Our Slack
.
UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy
...more
9min

FAQs about Today in Digital Marketing:

How many episodes does Today in Digital Marketing have?

The podcast currently has 1,243 episodes available.

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