Today in Digital Marketing

By Tod Maffin

Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday

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4.6

7777 ratings

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FAQs about Today in Digital Marketing:

How many episodes does Today in Digital Marketing have?

The podcast currently has 1,266 episodes available.

Today in Digital Marketing episodes:

April 04, 2025 Tariffs and Trouble
This week: How will the Trump import tax on almost everything affect the digital ad market? Reddit cozies up to Meta. Why your advertising to parents might be going to waste. And now you can pay influencers to write comments on your brand's social media posts. What a time to be alive.
.
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📈 Advertising: Reach Thousands of Marketing Decision-Makers
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✅ Back catalog of 20+ marketing science interviews
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And a lot more! Check it out: todayindigital.com/premium
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MORE
🆘 Need help with your social media? Check us out: engageQ digital
🌟 Rate and Review Us
🤝 Our Slack
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.

Our Sponsors:
* Check out Kinsta: https://kinsta.com

Privacy & Opt-Out: https://redcircle.com/privacy
...more
9min
March 28, 2025 Spendemic Slowdown
This week: Meta’s new ad placement you're going to hate. Global ad spend is on track to drop nearly $20 billion as economic pressures rise. How to get more YouTube Shorts views with zero extra effort. Plus, the perfect ad length for peak impact.
.
📰 Get our free daily newsletter
🌍 Follow us on social media or contact us
📈 Advertising: Reach Thousands of Marketing Decision-Makers
.
GO PREMIUM!
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
✅ Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium
✨ Premium tools: Update Credit Card • Cancel
.
MORE
🆘 Need help with your social media? Check us out: engageQ digital
🌟 Rate and Review Us
🤝 Our Slack
.
UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.

Our Sponsors:
* Check out Kinsta: https://kinsta.com

Privacy & Opt-Out: https://redcircle.com/privacy
...more
16min
March 21, 2025 Wish Upon a Star
This week: Ads are hijacking websites, Meta adds reviews to ads, a TikTok bidder with big plans to transform its U.S. operations, the best video length for TikTok views, AI search is killing SERPs... and why a smile can boost sales by 20%.
.
📰 Get our free daily newsletter
🌍 Follow us on social media or contact us
📈 Advertising: Reach Thousands of Marketing Decision-Makers
.
GO PREMIUM!
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
✅ Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium
✨ Premium tools: Update Credit Card • Cancel
.
MORE
🆘 Need help with your social media? Check us out: engageQ digital
🌟 Rate and Review Us
🤝 Our Slack
.
UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.

Our Sponsors:
* Check out Kinsta: https://kinsta.com

Privacy & Opt-Out: https://redcircle.com/privacy
...more
16min
March 18, 2025 This Month in Meta Ads
I chat with our Meta ads correspondent Andrew Foxwell to discuss how creative testing strategies have changed, the impact of AI on decision-making, and the ongoing debate between in-housing and outsourcing ad management.
.
📰 Get our free daily newsletter
🌍 Follow us on social media or contact us
📈 Advertising: Reach Thousands of Marketing Decision-Makers
.
GO PREMIUM!
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
✅ Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium
✨ Premium tools: Update Credit Card • Cancel
.
MORE
🆘 Need help with your social media? Check us out: engageQ digital
🌟 Rate and Review Us
🤝 Our Slack
.
UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.

Our Sponsors:
* Check out Kinsta: https://kinsta.com

Privacy & Opt-Out: https://redcircle.com/privacy
...more
16min
March 11, 2025 This Month in Google Ads
Our Google ads correspondent Jyll Saskin Gales joins Tod for a look at the latest developments on the Google Ads platform.
📰 Get our free daily newsletter
🌍 Follow us on social media or contact us
📈 Advertising: Reach Thousands of Marketing Decision-Makers
.
GO PREMIUM!
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
✅ Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium
✨ Premium tools: Update Credit Card • Cancel
.
MORE
🆘 Need help with your social media? Check us out: engageQ digital
🌟 Rate and Review Us
🤝 Our Slack
.
UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.

Our Sponsors:
* Check out Kinsta: https://kinsta.com

Privacy & Opt-Out: https://redcircle.com/privacy
...more
9min
March 07, 2025 Not Your Grandma's Influencer
This week: Why 5 is better than 25... Google's secretive new rating system... Snapchat's map algorithm is revealed... and the generation that's using buy-now-pay-later services than credit cards.
.
📰 Get our free daily newsletter
🌍 Follow us on social media or contact us
📈 Advertising: Reach Thousands of Marketing Decision-Makers
.
GO PREMIUM!
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
✅ Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium
✨ Premium tools: Update Credit Card • Cancel
.
MORE
🆘 Need help with your social media? Check us out: engageQ digital
🌟 Rate and Review Us
🤝 Our Slack
.
UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.

Our Sponsors:
* Check out Kinsta: https://kinsta.com

Privacy & Opt-Out: https://redcircle.com/privacy
...more
15min
March 04, 2025 Behind the Scenes of an Accidental Viral Campaign
Earlier this month, a TikTok video of mine went viral — and it turned into a large-scale tourism marketing campaign. Steve Dotto chats with me about how the TikTok algorithm works, and if this "lightning in a bottle" can be reproduced.
.
📰 Get our free daily newsletter
🌍 Follow us on social media or contact us
📈 Advertising: Reach Thousands of Marketing Decision-Makers
.
GO PREMIUM!
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
✅ Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium
✨ Premium tools: Update Credit Card • Cancel
.
MORE
🆘 Need help with your social media? Check us out: engageQ digital
🌟 Rate and Review Us
🤝 Our Slack
.
UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.

Our Sponsors:
* Check out Kinsta: https://kinsta.com

Privacy & Opt-Out: https://redcircle.com/privacy
...more
25min
February 28, 2025 Reels of Misfortune
This week: Why a blowout Super Bowl game is tanking ad recall… Meta and X are caught approving AI-generated ads referencing hate crimes… YouTube's ditching interruptive ad mid-rolls… Instagram has some major algorithm drama… Plus, is a Reels app in the works?
.
📰 Get our free daily newsletter
🌍 Follow us on social media or contact us
📈 Advertising: Reach Thousands of Marketing Decision-Makers
.
GO PREMIUM!
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
✅ Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium
✨ Premium tools: Update Credit Card • Cancel
.
MORE
🆘 Need help with your social media? Check us out: engageQ digital
🌟 Rate and Review Us
🤝 Our Slack
.
UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.

Our Sponsors:
* Check out Kinsta: https://kinsta.com

Privacy & Opt-Out: https://redcircle.com/privacy
...more
14min
February 21, 2025 Search Slump
This week: TikTok’s ad manager gets a big upgrade… Spotify’s ad biz is tanking despite a profitable year… Google’s throwing cash at you to try its ad product, and Meta tests a dislike button to bury the haters.
.
📰 Get our free daily newsletter
🌍 Follow us on social media or contact us
📈 Advertising: Reach Thousands of Marketing Decision-Makers
.
GO PREMIUM!
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
✅ Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium
✨ Premium tools: Update Credit Card • Cancel
.
MORE
🆘 Need help with your social media? Check us out: engageQ digital
🌟 Rate and Review Us
🤝 Our Slack
.
UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.

Our Sponsors:
* Check out Kinsta: https://kinsta.com

Privacy & Opt-Out: https://redcircle.com/privacy
...more
10min
February 18, 2025 Performance Max Goes Negative
This week, our Google Ads correspondent Jyll Saskin-Gales is here to discuss the introduction of negative keywords in Performance Max campaigns, the new DemandGen campaign type, and the ability to exclude demographics in PMAX.
.
📰 Get our free daily newsletter
🌍 Follow us on social media or contact us
📈 Advertising: Reach Thousands of Marketing Decision-Makers
.
GO PREMIUM!
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
✅ Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium
✨ Premium tools: Update Credit Card • Cancel
.
MORE
🆘 Need help with your social media? Check us out: engageQ digital
🌟 Rate and Review Us
🤝 Our Slack
.
UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.

Our Sponsors:
* Check out Kinsta: https://kinsta.com

Privacy & Opt-Out: https://redcircle.com/privacy
...more
17min

FAQs about Today in Digital Marketing:

How many episodes does Today in Digital Marketing have?

The podcast currently has 1,266 episodes available.

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