Today in Digital Marketing

Tod speaks with Corbett Drummey, co-founder of the influencer marketing platform Popular Pays about the clever new brand safety system they’ve built into their site. In this paid partnership, they chat about how to keep your brand safe, without missing out on the influencer marketing trend.

If you want to check their platform out while you're listening, just go to PopularPays.com/podcast

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Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.

Some links in these show notes may provide affiliate revenue to us.

A wrap-up of the most important developments in the world of digital marketing over the past five days.

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Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Foxwell Slack Group and Courses

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.

Some links in these show notes may provide affiliate revenue to us.

Our Google Ads correspondent Jyll Saskin Gales joins Tod to discuss the latest updates in Google Ads. Highlights:

• The new message asset allows WhatsApp messaging directly from ads.
• Google engaged audiences are automatically created for remarketing.
• Performance Max now offers asset group level reporting.
• Call ads are being discontinued, affecting service providers.
• Responsive search ads will replace call ads in the future.

What do you think of our new schedule and Friday show format?

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UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Foxwell Slack Group and Courses

.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.

Some links in these show notes may provide affiliate revenue to us.

How a TikTok ban will affect YOUR ad campaigns and social media reach. New incentives for agencies to use Google ads because, well, the math wasn't mathing. Why is Google adding outbound links to YOUR WEB SITE'S CONTENT?! And if you don't know what the Castlecore and Pickle Fix trends are, it's time you get with it, Boomer!

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Get these exclusive benefits when you upgrade:

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And a lot more! Check it out: todayindigital.com/premium

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UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Foxwell Slack Group and Courses

.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.

Some links in these show notes may provide affiliate revenue to us.

Why is an entire category of TikTok Ads at Risk? Google is now Hiding a metric they've had since day one , a massive Meta Bug Disrupts Financial Services Ads, and you'll never guess how much content on LinkedIn is AI spam these days. Naw, you'll probably guess.

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📈 Advertising: Reach Thousands of Marketing Decision-Makers

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GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

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✅ Get the show earlier than the free version

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And a lot more! Check it out: todayindigital.com/premium

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MORE

🆘 Need help with your social media? Check us out: engageQ digital

🌟 Rate and Review Us

🤝 Our Slack

.

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Foxwell Slack Group and Courses

.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.

Some links in these show notes may provide affiliate revenue to us.

Marketers ruined Black Friday; here's how we can fix it. Why is an entire category of TikTok Ads at Risk? Google is now Hiding a metric they've had since day one, a massive Meta Bug Disrupts Financial Services Ads, and you'll never guess how much content on LinkedIn is AI spam these days. )(Naw, you'll probably guess.)

.

📰 Get our free daily newsletter

🌍 Follow us on social media or contact us

📈 Advertising: Reach Thousands of Marketing Decision-Makers

.

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

.

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🌟 Rate and Review Us

🤝 Our Slack

.

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Foxwell Slack Group and Courses

.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.

Some links in these show notes may provide affiliate revenue to us.

Changes are coming to this podcast and our newsletter starting next week. Today, Tod lets you in on the big secret.

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📈 Advertising: Reach Thousands of Marketing Decision-Makers

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GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

.

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🌟 Rate and Review Us

🤝 Our Slack

.

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Foxwell Slack Group and Courses

.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.

Some links in these show notes may provide affiliate revenue to us.

Google’s crown jewel — will it soon be for sale? LinkedIn spills the tea on data-driven ads. Threads gets a facelift for the followers-first crowd. And big changes ahead for this podcast.

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Today’s story links:

• Google's Search and Chrome Faces DOJ Scrutiny
• Google Shopping Adds Price Comparison and Local Listings
• LinkedIn Shares Data-Backed Ad Tips
• Pinterest Launches Holiday Campaign Hub
• LinkedIn Adds AI Tools to Sales Navigator
• Threads Refines Algorithm to Focus on People You Follow

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📰 Get our free daily newsletter

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

.

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

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And a lot more! Check it out: todayindigital.com/premium

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MORE

🆘 Need help with your social media? Check us out: engageQ digital

🌟 Rate and Review Us

🤝 Our Slack

.

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Foxwell Slack Group and Courses

.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.

Some links in these show notes may provide affiliate revenue to us.

Is ChatGPT the new MVP of search marketing? Instagram says #NoMore. TikTok gives influencers a doppelgänger. Why Google has killed off the Page Experience Report.

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📝 Take the One-Question Survey

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Today’s story links

.

📰 Get our free daily newsletter

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

.

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

.

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🌟 Rate and Review Us

🤝 Our Slack

.

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Foxwell Slack Group and Courses

.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.

Some links in these show notes may provide affiliate revenue to us.

If you manage your brand’s social media channels – particularly the replies to your post — you’ve probably seen the comments. One person complains about something, then a second person replies to THAT making fun of the original commenter.

What do you, as the brand manager do? Do you hide the reply? Hide both? Or let them stand.

The answer has largely depended on your brand’s personality and, sometimes, let’s face it, the mood that day of the social media manager.

But what if there IS a right answer here — if we care about the hard metrics like purchase intent, how should we handle a series of negative comments on social media?

That’s what Todd Bacile and his colleagues set out to discover. He is an Associate Professor of Marketing at Loyola University in New Orleans. The paper is called “Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery” — it was published recently in the Journal of Interactive Marketing.

Today in this deep-dive episode, Tod interviews Dr. Bacile about his findings.

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📰 Get our free daily newsletter

📈 Advertising: Reach Thousands of Marketing Decision-Makers

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.

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

.

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🌟 Rate and Review Us

🤝 Our Slack

.

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Foxwell Slack Group and Courses

.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.

Some links in these show notes may provide affiliate revenue to us.