Today in Digital Marketing

Today, we are bringing you a special sample episode of the Founders Forum podcast — a fantastic show for senior marketers and DTC media buyers, discussing what’s working in the e-commerce and digital ad space.

✅ Learn more about the Foxwell Founders Community [affiliate link]

It's hosted by Edwin Hermawan, Owner of Snappic and Tristram Dyer, CEO of Webtopia. Together they meet with entrepreneurs and innovators from with-in the Foxwell Founders Membership to share on trending topics and ideas that are moving the e-commerce and media buying community forward.

In this episode, Andrew Foxwell sits down post-Founders meet-up with Edwin and Tris to talk through his thoughts about Q4/BFCM along with a few trends he's seeing in the media buying community.

The guys share some of their favorite learnings from the Founders meet-up held in Amsterdam on August 29, 2024. They move on to discussing BFCM offers and the value of having the right offer for success. (IE 20% off might not cut it this year).

They round out the episode with a few hot takes and while Andrew doesn't quite call them "X (Twitter) beefs" he shares on what might be truly holding the community back when it comes to learning and growing in the DTC space.

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Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.

Some links in these show notes may provide affiliate revenue to us.

Shorts get a boost with Google’s latest ad tools. YouTube comments get hyperlinked, fueling Google Search. Ads could be coming to Threads sooner than you think. And LinkedIn opens doors to volunteering.

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Today’s story links:

• Google Announces New Shorts-Focused Video Ad Options
• YouTube's hyperlinked comments could drive valuable traffic for Google Search - Tubefilter
• Threads might get ads early next year
• LinkedIn Adds ‘Open to Volunteer’ Option
• TikTok Expands Affiliate Marketing Program

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✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

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UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Foxwell Slack Group and Courses

.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.

Some links in these show notes may provide affiliate revenue to us.

Shopify reports massive revenue growth. Australians might soon find their social media rated 16+. Brands brace for a mobile shopping surge this holiday season. And a new Facebook chatbot may or may not be trying to send you to the ER.

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Today’s story links:

• Shopify Shares Surge More Than 20% On Revenue, Margin Growth
• Australia Looks To Enact Law Restricting Social Media Usage for Teens
• Brands prepare for more shoppers to buy from their phones this holiday season
• Bluesky Now Has 1.5 Million Users Amid Competition With Musk’s X
• Amazon is shutting down Freevee
• Google Slides is getting a new collection of professionally designed templates
• AI Chatbot Added to Mushroom Foraging Facebook Group Immediately Gives Tips for Cooking Dangerous Mushroom

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GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

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MORE

🆘 Need help with your social media? Check us out: engageQ digital

🌟 Rate and Review Us

🤝 Our Slack

.

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Foxwell Slack Group and Courses

.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.

Some links in these show notes may provide affiliate revenue to us.

Google unlocks A/B testing in Performance Max. Advertising in italics could boost your sales by 30%. Pinterest’s revenue grows… just slower. And Amazon unwraps a digital holiday shopping hub.

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Today’s story links:

• Google Lifts the Lid (a Little) on AI Buying Tool Pmax, Giving Buyers More Ways to Test
• Promotions in italics are more effective
• Pinterest Reports Slower Revenue Growth
• Instagram Says It Does Not Reduce the Reach of Sponsored Content
• Instagram Expands Boosting To Include More Post Types
• Google Ads Editor Version 2.8 Gains AI Images, Brand Guidelines, New Help Center and more
• Amazon debuts virtual holiday shop

.

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📈 Advertising: Reach Thousands of Marketing Decision-Makers

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GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

.

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🌟 Rate and Review Us

🤝 Our Slack

.

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Foxwell Slack Group and Courses

.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.

Some links in these show notes may provide affiliate revenue to us.

This is an episode from the Inside Google Ads podcast, by our Google Ads correspondent Jyll Saskin Gales [affiliate link]. Be sure to subscribe free wherever you get your podcasts.

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Today’s story links

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📰 Get our free daily newsletter

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

.

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

.

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🌟 Rate and Review Us

🤝 Our Slack

.

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Foxwell Slack Group and Courses

.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.

Some links in these show notes may provide affiliate revenue to us.

Should your ad copy stay or should it go? TikTok hits a wall in Canada, shutting down operations. Reddit's booming user growth is calling brands—but what’s the ad potential? And YouTube now lets Short Creators court brands.

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Today’s story links:

• You should use this
• Canada forces TikTok to dissolve business operations
• Reddit’s growth presents opportunities for brands
• YouTube enables Shorts creators to request brand partnerships
• Snapchat adds ad placement verification from DoubleVerify
• Microsoft Advertising updates Shopping Audience Campaigns

.

📰 Get our free daily newsletter

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

.

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

.

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🌟 Rate and Review Us

🤝 Our Slack

.

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Foxwell Slack Group and Courses

.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.

Some links in these show notes may provide affiliate revenue to us.

Big-name brands are missing the mark on social media. A popular TikTok video editor moves into retail. Meta shakes up ad displays. And an election ad blackout is extended to keep the peace post-polls. .

📝 Take the One-Question Survey

Today’s story links

.

📰 Get our free daily newsletter

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

.

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

.

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🌟 Rate and Review Us

🤝 Our Slack

.

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Foxwell Slack Group and Courses

.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.

Some links in these show notes may provide affiliate revenue to us.

Election ad surge forces brands to go big or go home, Threads comes for X with 275 million users, and Amazon’s ad growth outperforms its overall sales. .

Today’s story links

.

📰 Get our free daily newsletter

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

.

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

.

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🌟 Rate and Review Us

🤝 Our Slack

.

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Foxwell Slack Group and Courses

.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.

Some links in these show notes may provide affiliate revenue to us.

Brands take on election marketing. A Bezos-backed startup sets its sights on Amazon. While ChatGPT takes on Google with search…

.

Today’s story links

.

📰 Get our free daily newsletter

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

.

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

.

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🌟 Rate and Review Us

🤝 Our Slack

.

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Foxwell Slack Group and Courses

.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.

Some links in these show notes may provide affiliate revenue to us.

Google on the hotseat after it admits a rep made ad campaign changes without the advertiser’s knowledge. Platforms report a generally strong Q3. One adtech firm wants to make cars your next billboard. And Google is fined more money than exists on the planet — no joke.

.

Today’s story links

.

📰 Get our free daily newsletter

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

.

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

.

MORE

🆘 Need help with your social media? Check us out: engageQ digital

🌟 Rate and Review Us

🤝 Our Slack

.

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Foxwell Slack Group and Courses

.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.

Some links in these show notes may provide affiliate revenue to us.