Should your ad copy stay or should it go? TikTok hits a wall in Canada, shutting down operations. Reddit's booming user growth is calling brands—but what’s the ad potential? And YouTube now lets Short Creators court brands.

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Today’s story links:

• You should use this
• Canada forces TikTok to dissolve business operations
• Reddit’s growth presents opportunities for brands
• YouTube enables Shorts creators to request brand partnerships
• Snapchat adds ad placement verification from DoubleVerify
• Microsoft Advertising updates Shopping Audience Campaigns

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.

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