Shorts get a boost with Google’s latest ad tools. YouTube comments get hyperlinked, fueling Google Search. Ads could be coming to Threads sooner than you think. And LinkedIn opens doors to volunteering.

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Today’s story links:

• Google Announces New Shorts-Focused Video Ad Options
• YouTube's hyperlinked comments could drive valuable traffic for Google Search - Tubefilter
• Threads might get ads early next year
• LinkedIn Adds ‘Open to Volunteer’ Option
• TikTok Expands Affiliate Marketing Program

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.

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